Suzi Weiss-Fischmann’s story is an inspiring example of what can happen when passion meets opportunity. Originally working in her brother-in-law’s dental supply business, Suzi saw the potential to transform a niche product into something truly iconic. It was this vision that led her to co-found OPI and revolutionize the nail industry. What started as an idea within a dental supply company became a global sensation, thanks to Suzi’s creativity and her relentless pursuit of something bigger.
Suzi was inspired by the idea that nail color could be more than just a cosmetic product—it could be an extension of self-expression and confidence. She wanted to create something that would empower people, and she did just that with OPI’s signature shades and unique, memorable names. Each color tells a story, and that storytelling element is what sets OPI apart. Suzi often shared how the names were part of creating an emotional connection with customers: “People love the names, they tell their own stories with them.” I find this so relatable because, at the end of the day, we all want to be part of something that resonates with us personally. Nail polish became more than just color; it became an emotional connection.
One thing that stood out to me in Suzi’s journey was her ability to see the beauty in what was otherwise mundane. She turned a product that most people wouldn’t think twice about into something desirable and fun. Suzi talked about the process of naming OPI’s colors—how each name had to spark curiosity and bring a smile. “We wanted people to feel like they were part of something special,” she explained, and that’s exactly what OPI accomplished. Names like “I’m Not Really a Waitress” or “Lincoln Park After Dark” weren’t just catchy; they became part of a cultural conversation. It’s a reminder that what we create should always evoke some kind of emotion—it’s how we make our mark.
Suzi faced challenges, especially as a female entrepreneur breaking into a male-dominated industry. She often talked about the importance of staying authentic and not being afraid to take risks. “There were times when it was tough, but I always believed in what we were creating,” she said. Her resilience is a reminder that if you believe in your vision, it’s worth pushing through the obstacles. When OPI started, it wasn’t just about selling nail polish; it was about creating a movement that celebrated individuality, and Suzi stayed true to that goal even when the journey got tough.
Another aspect of Suzi’s story that resonates with me is her focus on the customer. She made sure that every product OPI launched reflected the needs and desires of the people who would use it. Whether it was developing a perfect red shade that anyone could wear or creating limited collections inspired by different cultures and cities, Suzi wanted to make sure that people felt seen. “We wanted to celebrate everyone’s uniqueness,” she mentioned, and this is something I think about constantly—how important it is to make others feel valued through what we create.
Suzi also emphasized the value of mentorship and helping others along the way. She talked about how she always tried to lift others up, especially women looking to break into the beauty industry. That sense of community is something that I believe in deeply. No success is achieved alone, and having people who support and inspire us makes all the difference. Suzi’s journey has been about much more than business; it’s been about creating connections and empowering others.
And if you’re like me and love a good at-home manicure, Suzi has some great tips. She always says that a flawless manicure starts with the basics: a quality base coat, a color that makes you feel amazing, and a top coat for shine and protection. “Your nails are a reflection of your personality—make them shine!” Her advice isn’t just about nails—it’s about taking time to do something that makes you feel confident. When I take those few extra minutes to care for myself, it sets a positive tone for my whole day.
Suzi’s journey with OPI is a testament to what happens when creativity, passion, and a willingness to take risks come together. She didn’t just create a nail polish brand; she created a community of people who see beauty in self-expression and the power of color. Her story reminds me that the biggest changes often come from seeing things differently and being willing to take that leap of faith. Whether it’s a new shade of polish or a new idea for your life, it’s all about finding the courage to express yourself.
Suzi Weiss-Fischmann
I’m Not Really A Waitress
Suzi Weiss-Fischmann’s story is an inspiring example of what can happen when passion meets opportunity.
